2/18/2010

Sonia Rykiel's new collection for H&M!



H&M has partnered up with Parisian designer Sonia Rykiel for a second capsule collection, set to storm around 250 H&M stores on the 20th February 2010! With just two days to go, the fashion pack are picking out their favourite pieces and the question on everyone's lips is whether Rykiel's collection will be as popular as H&M's Jimmy Choo capsule collection, which was snapped up like hot cakes only a few months earlier!

Sonia Rykiel's first designer collaboration with H&M launched on the 5th of December 2009, concentrating primarily on Lingerie and luxurious loungewear: 50's style bras and bodysuits, bow headbands, pillows, slippers, brooches, chic slips and bralets, using fabrics such as velvet and chiffon coupled with diamanté rhinestone detailing.

Some of the pieces in the lingerie collection included:

I personally didn't buy any of the collection, but I liked the bodysuits and zip bras the most, as they're feminine with a touch of vintage glamour! The chiffon slips and rose-detailed bras are also quite sweet and add a touch of romance to the collection.


Sonia Rykiel's new collection for Spring/Summer appears to have an even wider range of garments, which targets women of all ages - the collection doesn't just have a women's wear section, but also has one for little girls! The collection quite fittingly showcases classic Rykiel designs - trademark colourful stripes, iconic sweaters with printed words and bow and crown rhinestone motifs. Rykiel isn't called the "Queen of knits" for nothing you know!

(Sonia Rykiel, catwalk: Autumn/Winter 2009-10, vogue.com)

As you can see from the video below, the focus for the H&M knitwear collection is on very bright colours, giving the garments impact and make for real statement pieces.



And now, for the Sonia Rykiel look-book pictures (with thanks to Nitrolicious.com):


LEFT

JUMPER • GBP 24.99
JUMPSUIT • GBP 49.99
BERET WITH RHINESTONES • GBP 12.99
BRACELET WITH RHINESTONES • GBP 6.99
PLATFORM SHOES • GBP 34.99

RIGHT

FRILL JUMPER WITH RHINESTONES • GBP 34.99
SKIRT • GBP 19.99
PATENT LEATHER BELT WITH RHINESTONES • GBP 17.99
BRACELET • GBP 3.99
PLATFORM SHOES • GBP 34.99


LEFT

LONG JUMPER • GBP 34.99
PLATFORM SHOES • GBP 34.99
BERET WITH RHINESTONES • GBP 12.99
BROOCH WITH RHINESTONES • GBP 3.99
BROOCH WITH RHINESTONES • GBP 3.99
BRACELET WITH RHINESTONES • GBP 6.99
BRACELET • GBP 3.99
THIN BRACELET • GBP 3.99

RIGHT

FRILL JUMPER • GBP 24.99
LEGGINGS WITH RHINESTONES • GBP 24.99
BERET WITH RHINESTONES • GBP 12.99
BAG WITH RHINESTONES • GBP 17.99
PLATFORM SHOES • GBP 34.99
BRACELET WITH RHINESTONES • GBP 6.99
BRACELET • GBP 3.99
THIN BRACELET • GBP 3.99


LEFT

JUMPER • GBP 24.99
SKIRT • GBP 19.99
ALICEBAND • GBP 12.99
PLATFORM SHOES • GBP 34.99
BRACELET WITH RHINESTONES • GBP 6.99
THIN BRACELET • GBP 3.99

RIGHT

DRESS • GBP 34.99
SCARF • GBP 17.99
SOCKS • GBP 3.99
ALICEBAND • GBP 12.99
PLATFORM SHOES • GBP 34.99
BRACELET • GBP 3.99
THIN BRACELET • GBP 3.99



LEFT


JUMPER WITH RHINESTONES • GBP 24.99
WAISTCOAT • GBP 34.99
SHORTS • GBP 24.99
BROOCH WITH RHINESTONES • GBP 3.99
BRACELET WITH RHINESTONES • GBP 6.99
THIN BRACELET • GBP 3.99
PLATFORM SHOES • GBP 34.99

RIGHT

JUMPER • GBP 34.99
LEGGINGS WITH RHINESTONES • GBP 24.99
THIN BRACELET • GBP 3.99
PLATFORM SHOES • GBP 34.99
BAG • GBP 17.99


LEFT

BLAZER • GBP 49.99
STRAP TOP • GBP 17.99
SHORTS • GBP 24.99
ALICEBAND • GBP 12.99
BROOCH WITH RHINESTONES • GBP 3.99
BROOCH WITH RHINESTONES • GBP 3.99
BROOCH WITH RHINESTONES • GBP 3.99
PLATFORM SHOES • GBP 34.99
BRACELET WITH RHINESTONES • GBP 6.99
THIN BRACELET • GBP 3.99

RIGHT

FRILL DRESS • GBP 34.99
WIDE BRACELET • GBP 6.99
BRACELET WITH RHINESTONES • GBP 6.99
BERET • GBP 7.99
PLATFORM SHOES • GBP 34.99


There are a few pieces of the collection that I really like, but i'm not normally one to wear loud colours and designs. I think it will sell very well though, as the prices are just a fraction of Rykiel's standard designer collections and her knits are very sought after! My favourite pieces are:

I'm above all tempted to buy the "Mon pull Rykiel" jumper in black as it's classic Rykiel and very versatile. If not, I might just pick up a "mon pull" brooch to pin on a plain black jumper!

What do you think of the collection? Will you be buying from the collection and if so, what?

je-suis-style
xox

7 comments :

  1. Not a fan of her attire for H&M but will definitely pop into see the underwear. I'm a sucker for bodysuits at the moment! x

    ReplyDelete
  2. Unfortunately, the new collection is just outerwear, so I don't think there'll be any lingerie pieces for sale. You might be able to pick up some of her past collection's lingerie on ebay though!

    xo

    ReplyDelete
  3. i hope to get some of the wedge black shoes but as I'm away now i think the only way ill get my hands on them is paying abit extra on ebay!

    ReplyDelete
  4. Yeh, I think the shoes will be a popular item from the collection. They seem to have generated a fair bit of interest from people. Hope you find them successfully on ebay!
    :)

    xo

    ReplyDelete
  5. i'm not sure why i'm not a huge fan of this collaboration... maybe i am stuck in the winter rut since it is still so cold over here! i do love all the bright colours though! and i love the ruffled runway shot. really beautiful. xx

    ReplyDelete
  6. Perfect review of all the items...wish I had studied this before the sale..
    Nice homework
    Carolg

    ReplyDelete
  7. I do love the 50s style underwear she does... I have one of those bras in black & purple, it's very nice ;)

    ReplyDelete