When art meets fashion

I've been meaning to post this editorial for a while, as I really love the concept. In this shoot for Spanish Elle (April 2010), Masha Novoselova picks up a paintbrush and gets creative (and a bit messy!) on set.

Styled by Inmaculada Jimenez, Masha poses in simple, classic combinations (when the clothes are important that is..!) - casual denim shorts, tank tops, high-waisted trousers and floaty kaftans add to the relaxed, unfussy style of the artist character that Masha embodies.

What 'makes' the shoot for me, is Mario Sierra's brilliant use of natural light, which reflects the luminous and spacious atmosphere of what could be a real artist's studio. The abundance of light in Mario Sierra's shots enhance Masha's natural beauty and the model's poses give the composition a sense of energy and dynamism - distinctly fashion, without being over-exaggerated.

It seems that the fashion-art link is ever alive, but Sierra's photography adds a modern twist. Being covered in paint never looked so fashionable!










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